I like it.
Which do you like best?
Which colour do you like best? I like blue.
I like both.
I don’t like either of them./ I don’t fancy any of them.

I like doing.
What do you like doing in your free time?
I like reading.

I’d like to do it.   
Where would you like to go?
I’d like to go to London.

I prefer it.
Which do you prefer?
Which do you prefer, tea or coffee? I prefer tea.
There isn’t much choice.
I can’t make up my mind.

I’d prefer to do it.
I’d prefer to go to the concert.
Which would you prefer to do?
Where would you prefer to live, the city or the country?
I’d prefer to live in the city.

I’d rather do it.
I’d rather go to the cinema.
I’d rather not do it. I’d much rather do it.  
I’d rather not go out, I’d much rather stay at home and watch TV.
Which would you rather do?
Which would you rather eat, pork or beef? I’d rather eat beef.